The climb
Trajectory
Engineer, architect, leader — each role added an altitude instead of replacing one.
2026 — Present
Head of Digital Platforms
Innovation Pulse
2022 — 2026
Solution Development Consultant
Red Bull Mobile
2019 — 2022
Application Development Lead
Lebara Mobile KSA
2016 — 2019
Senior IT Operations Specialist
GO Telecom (Etihad Atheeb)
2014 — 2016
Senior Customer Service Analyst
Huawei
2013 — 2014
Freelance Web & Mobile Developer
2013 — 2014
Business Development Manager / Solution Architect
Banan IT
2009 — 2013
Roaming Billing Specialist / Solution Architect
Zain
2006 — 2010
Lecturer
Sudan University of Science and Technology
2005 — 2007
Software Engineer
National Research & Information Services (NARIS)
Feb 2026 — Present
1 year
StrategyCurrentHead of Digital Platforms
Innovation Pulse · Riyadh
Leading digital platform strategy — aligning technology investment, product roadmaps and engineering with company goals and growth.
What I was responsible for
What I was responsible for
- Digital platform strategy, technology investment and product roadmaps
- Enterprise-scale digital programmes for government and private-sector clients, from architecture through deployment and support
- Design and development of mission-critical platforms: CRM, learning management systems (LMS), logistics, business-process automation, e-commerce and SaaS products
Technologies
Enterprise architecture
Jun 2022 — Feb 2026
4 years
ArchitectureSolution Development Consultant
Red Bull Mobile · Riyadh, Saudi Arabia
Ran the digital arm of Red Bull Mobile: a team of ten delivering digital-transformation projects, mobile apps and integrations with vendors and internal teams.
- Team
- 10
- Scope
- Team of 10; in-house and outsourced delivery
What I was responsible for
What I was responsible for
- Led the development of in-house and outsourced solutions
- Coordinated external vendors and internal teams to integrate solutions with business objectives
- Ensured seamless integration of solutions and applications across the stack
What changed
- Single-handedly built the Sales App, taking daily sales from 15 to 7,000 within three months
- Published more than 20 platforms, including over 8 in 2023
- Delivered three new mobile applications, raising customer satisfaction by 15%
- Digital-transformation projects increased customer engagement by 25%
- Integration programme reached 100% system connectivity in 2024
Technologies
Mobile applications · REST APIs
Jun 2019 — May 2022
3 years
ArchitectureApplication Development Lead
Lebara Mobile KSA · Riyadh, Saudi Arabia
Led the end-to-end planning, design and deployment of Lebara Mobile’s web and mobile applications.
What I was responsible for
What I was responsible for
- End-to-end planning, design and deployment of web and mobile apps
- Aligning digital channels with business strategy
What changed
- Improved the online customer-service experience by 70% through business-alignment initiatives
Technologies
Mobile applications
Apr 2016 — May 2019
3 years
BuildSenior IT Operations Specialist
GO Telecom (Etihad Atheeb) · Riyadh, Saudi Arabia
Operations and development for Oracle BRM billing and the B2C CRM portal at Etihad Atheeb Telecom (GO).
What I was responsible for
What I was responsible for
- Operated and developed Oracle BRM and the B2C CRM portal
- Orchestrated integration changes across billing and CRM
- Built business-support tools for better decision information
What changed
- Improved system efficiency by 20% through key integration changes
Technologies
Oracle BRM · CRM portals · ITIL · TM Forum eTOM
Apr 2014 — Apr 2016
2 years
BuildSenior Customer Service Analyst
Huawei · Riyadh, Saudi Arabia
Integration projects and new products for the Zain KSA billing systems, delivered for Huawei.
What I was responsible for
What I was responsible for
- Managed integration projects for Zain KSA billing systems
- Analysed, designed and built new market-requested products
- Implemented customer change requests while maintaining system integrity
What changed
- Increased operational efficiency by 15% through billing integration projects
Technologies
Ericsson CBiO · Ericsson Multi-Mediation
Dec 2013 — Apr 2014
1 year
BuildFreelance Web & Mobile Developer
· Khartoum, Sudan
Web and mobile solutions for international clients, including Gear Engineering Enterprise.
What I was responsible for
What I was responsible for
- Designed and built web and mobile solutions for international clients
What changed
- Increased client engagement by 50%
- Improved user experience by 35% for Gear Engineering Enterprise
Technologies
Mobile applications
Mar 2013 — Jan 2014
1 year
ArchitectureBusiness Development Manager / Solution Architect
Banan IT · Khartoum, Sudan
Business development and solution architecture: partnerships, deal-making and identifying new growth opportunities.
What I was responsible for
What I was responsible for
- Built and closed partnerships and negotiated deals
- Researched industry trends to identify expansion opportunities
- Aligned contract requirements with business operations
What changed
- Increased business growth by 25%
Sept 2009 — Mar 2013
4 years
ArchitectureRoaming Billing Specialist / Solution Architect
Zain · Khartoum, Sudan
Roaming billing and solution design at Zain: IREG and TADIG testing, TAP file processing and billing automation.
What I was responsible for
What I was responsible for
- IREG and TADIG testing and TAP file processing
- Designed automation for billing systems
- Managed roaming projects, including prepaid roaming offers
What changed
- Increased roaming operational efficiency by 75%
- Delivered more than 15 major roaming projects
- Billing automation work earned an “Extra-Ordinary” performance grade
Technologies
GSM roaming (TAP, IREG, TADIG) · Ericsson CBiO · Ericsson Multi-Mediation
Apr 2006 — Jun 2010
4 years
BuildLecturer
Sudan University of Science and Technology · Khartoum, Sudan
Taught Web Applications, Database Systems and Software Engineering.
What I was responsible for
What I was responsible for
- Lectured on Web Applications, Database Systems and Software Engineering
- Supervised undergraduate projects
- Introduced new teaching methods to encourage critical thinking
What changed
- Supervised more than 30 undergraduate projects; 8 were nominated for the National Award for Scientific Creativeness
Aug 2005 — Nov 2007
2 years
BuildSoftware Engineer
National Research & Information Services (NARIS) · Khartoum, Sudan
Where it started: intranet portals and data integration for national research and information services.
What I was responsible for
What I was responsible for
- Developed intranet portals, including for South Sudan and the French Bank
- Integrated data from 15 economic sources into the national encyclopedia
- Software development and project delivery
What changed
- Increased digital access by 80% through new intranet portals
- Improved the encyclopedia’s accuracy by integrating 15 economic data sources